Hydro Flask: “Anywhere They Are” Campaign

This work draws from a group project focused on sub-culture campaign integration from the winter of 2025.

The campaign was completed with help from my teammates Callie Pavia, Gabriella McDonald, William Kitten, and Mimi Nowell. The campaign was aimed at parents of young children with outdoorsy inclinations, and we wanted to tie Hydro Flask to a sense of developing intrepid independence in children and teens through a welcomed avenue of support. Our collective work can be found at the bottom.

My contribution was focused on manifesting our research into copy and content. In the print ads below, the left of the pair was made and designed primarily by Mimi Nowell, with me adding the copy and making small tweaks to the overall design. The ad on the right was completely by me, and was based on the research target audience of my teammates, as well as the outline of our target audience as made by them.